Search engine optimization, or SEO, is an area eclipsed by impressive claims and some of the times questionable practices. If your business features a website, you by nature wish it to get high rankings in the major search engines so that possible buyers can discover you. All the same you may be suspect of companies that promise to sling your website to #1 placing in nearly no time to declare that they will submit your site to thousands of search engines and web directories.
Peter Kent's book in the For Dummies serial provides a valuable presentation to search engine optimization. He begins by going over the assorted search sites and search systems and explains who acquires outcomes from whom. He then advises the way to give your website a fast rework to give it bigger visibility.
Throughout the book, Kent repeatedly emphasiszes functionality over crafty web technologies that could really obstruct search engines from discovering your site. His next point of emphasis is on content as a bait for search engines.
Kent uses a made-up website on "rodent racing" to provide the reader very particular advice on picking the correct keywords, getting into search engines, optimizing code, finding specialized directories, and much more. With over 350 pages (and an elaborate index), this book provides you a wealth of hints and useful advice, whether you want to improve your website's ranking by yourself or hire a SEO firm to do it.
While the "For Dummies" series of books varies quite a bit in quality, this volume can be recommended. What is particularly useful is the associated website that contains all the links mentioned in the book.