Dawn Josephson, author of 14 books, has composed a marvelous author resource with her newest book Putting it on Paper – The base rules for making promotional pieces that sell books. This book talks about the development and use of contents within a media kit, and other selling materials. From cover letters, press releases, book reviews, bios, sell and catalog sheets to articles – Dawn addresses it all.
Each chapter closes with two brief, but very helpful segments. ‘Frequently Asked Questions’ is an crucial ingredient to this comprehensive book because it touches on creativity and exclusions to the rule. Her section ‘Key Points’ acts as a summery to the primary ideas within the chapter.
There are many superior samples of real promotional bits, which give writers a assortment of options and ideas to use in producing the subject matter for their own selling materials. The samples are also closed out with notes on the structure of the piece so that the reader can fully interpret the intention of each opening, paragraph or by-line. Dawn shows numerous methods to fine-tune text for each piece and then ends with how to lay out promotional materials to various markets.
I genuinely loved the thought provoking quotations she used throughout the book and felt Putting it on Paper was rather inspirational. As a writer who has spent a year of intensive market research and hands on application, I can say that a lot of of Dawn’s tips are unique and I cannot wait to attempt them. The information on multiple press releases, mock book reviews and catalog sheets were especially helpful for my own applications.
I highly recommend this valuable book to any author who is facing book promotion. Putting it on Paper will for certain help writers get noticed.
Publisher: Ground Rules Press
Author: Dawn Josephson