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Tuesday, February 26, 2013

Real You Incorporated: 8 essential Tools for Women Entreprenuers

Real You Incorporated: 8 Essentials for Women Entrepreneurs
Where to buy: www.amazon.com

Real You Incorporated: 8 Essential for Women Entrepreneurs is a book from a woman entrepreneur written for other women. The author, Kaira Sturdivant Rouda, explains that there are 8 essentials that every women entrepreneur should know and understand, if they want to run a business where both the women and the company can thrive.

In her book she talks about the most important elements of a thriving business: You and your passions, brand, positioning, culture, customers, and gifts. Firstly, you need to identify who you are, and how to build an honest and real brand. She then explains how to bring yourself and the brand into your company. She gives readers reflective questions to think about, action steps to take and suggested reading. The book also benefits from her own personal stories and also those of other successful business women for inspiration and motivation.

The book is divided into two parts, the first being “Find the company in you” and the second part is entitled “Make the company successful by developing a competitive advantage within it”. It is a fantastic book full of insight and advice.
For more information on this great read, go to www.amazon.com.

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